Adobe Firefly can generate images from text, perform generative fills, apply text effects, and recolor, among other capabilities. Adobe recently launched the fresh new Adobe Express platform, powered by generative AI through Adobe Firefly. ![]() Adobe Express and Firefly AI CapabilitiesĪdobe possesses tremendous data, platforms, and a vast customer base, positioning them well for AI innovation. Overall, I believe Adobe's Digital Media business slowdown is temporary and will recover in the future. With digital marketing, marketers can track the conversion ratio and measure the total return of a specific marketing campaign. ![]() Lastly, digital marketing enables marketers to better measure their return on the marketing spending dollar. In addition, Statista estimates that the number of internet users worldwide stood at 5.18 billion in 2023, and there are still 1/3 of the global population that doesn't have access to the internet. According to Fortune Business Insights, the global smartphone market is expected to grow at a 7.3% compound annual growth rate from 2022 to 2029. With more smartphone and internet access, digital media can better reach the mass population. Secondly, the global smartphone and internet user base continues to grow over the next few years. Digital media can better target potential customers and generate a higher return for marketers. Firstly, traditional media like newspapers and TV cannot deliver the same level of personalized marketing experience to potential customers as digital media can. I believe it is temporary in nature as enterprises need to reduce marketing spending to control their budgets in a weak macroeconomic environment. The key question here is whether the reduced digital marketing spending is temporary or structural. ![]() When enterprises began cutting their digital marketing spending, the total digital media ARR started to decelerate, and it only grew by 9.2% in Q2 FY23. The Digital Media business represents approximately 73% of Adobe's total revenue and was growing at an above 20% rate in the pre-COVID period. Decelerated Revenue Growth Amid Weak Enterprise Market SpendingĪ good metric for measuring Adobe's Digital Media business is the Net New Digital Media Annualized Recurring Revenue (ARR) growth. I believe these investments lay a solid foundation for their future growth acceleration. However, Adobe is investing in new AI capabilities with fresh, new Adobe Express and Firefly. The company's revenue growth has been decelerating in recent quarters as enterprises are constraining their digital marketing spending. Adobe is one of the pioneer companies that have successfully transitioned from a traditional on-premises license model to a pure subscription business model. On the app’s home screen, tap the Adobe ID or Education Account? Log in link at the bottom of the screen.Adobe ( NASDAQ: ADBE) owns a broad range of industry-leading software platforms, including Photoshop, Lightroom, Illustrator, and Premiere Pro, among others. Once you’ve downloaded the Adobe Express app from the App Store or Google Play Store, launch the app and you’ll be prompted to sign in to your Adobe account. Logging Into Adobe Express Mobile Applications from a Mobile DeviceĪdobe Express is available on both iOS and Android devices and uses the same sign-in method described above. You will be redirected to the Adobe Express web app and have full access to start creating on your school account. Once you have entered you Dolphin Name and Dolphin Password (same login credentials you use for m圜I), click on the “Sign In” button. ![]() This will take you to your m圜I Account Login Screen where you can enter your school account login credentials, just like if you were logging into your regular m圜I homepage. Sign in with your m圜I credentials to be taken to your Adobe Express premium account. This will automatically redirect you to m圜I login. This will be your campus email address ending in for faculty and for students. On the following Sign in screen, enter your CSUCI email address in the Email address field. Choose the Log in with school account button on the right-hand side of the screen under the Teacher or Student? category. Once you are at the login screen, you will be presented with different options to access your Adobe account.
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